The Museo Etnologico delle Apuane, housed in two buildings in the vicinity of the Sanctuary of the Madonna degli Uliveti, is dedicated to the local culture along the coasts of Lunigiana. It was founded in 1980 at the initiative of Don Luigi Bonacoscia and the Associazione "Movimento di Umanesimo Sociale per la nobiltà del lavoro umano" [Association "Social Humanism Movement for the Nobility of Human Labour"], under the name of Museo Etnologico Apuano "Ernesto Masnata". The original core consisted of the Masnata private collection, made up of some 300 objects collected during World War I in the Lunigiana territory, and the collection belonging to the "Social Humanism Movement", comprised of around 100 objects. The collection has been enlarged through research carried out by Luigi Bonacoscia in the Provinces of Massa-Carrara, Versilia and Garfagnana.

Today the museum displays one of the richest and most complete collections in Tuscany, as regards both the quantity of objects and the variety of the subjects dealt with. The ethno-anthropological collection, arranged in 32 sections, includes implements for work, industrial and agricultural means and objects of various kinds pertinent to the production activity and the daily life of the local population. The objects date from the 19th and 20th centuries. Along with documentation on domestic, rural and craftsmen's activities, the exhibition also displays testimony of the activities of and mining and working marble.