Conceived by Giovanni Alberto Agnelli and designed by Andrea Bruno, the Museum was inaugurated on March 29, 2000, and is an integral part of the conservation programme of the company historical memory. Promoted by the Piaggio Foundation, the exhibition is set up in the former Piaggio Tooling Department, one of the oldest warehouses of the Pontedera factory.

The collections are made up of three nuclei: the Vespa Collection (prototypes, series models and special versions of the scooter, produced from 1945 to today); the Gilera Collection (motorcycles built from 1909 to the 1990s); the Piaggio Collection (exemplars of the aeronautical, railway, motors and moped production, from 1936 to today). These collections document not only the company’s development but also the changes in Italian taste and customs.

The rich "Annalisa Bechi Piaggio" Historical Archive, visitable on request, collects all the company documentation on paper from its foundation to today, in addition to a rich photographic, audiovisual, presentational and promotional film footage documentation.