Smartmuseum provides the possibility of preparing a visit from home, using a personal computer to set personal preferences that will then organize the trip. Once the tour is finished it is possible to review the itinerary and share comments on the exhibits with other users. Furthermore, the versatility of the program provides advertising possibilities for local businesses and services, such as hotels, restaurants, bars, specialty/regional shops, and cultural events. These kinds of places of interest may then be incorporated into a personalized outdoor tours to create the optimal visit experience.